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United – UX Redesign (B)

Composition B – Also using the golden ratio, the screen is separated into two parts with the a Hero image up top and marketing tiles cordoned off below, however the focal point of the composition is the redesigned booking agent to the left of the hero image.

The redesign of United.com for my graduate project but in the context of Ubiquitous IA, where the entire user experience is continuous and felt seamlessly across the physical and interactive spaces.