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United – UX Redesign (C)

Composition C – The final design composition chosen to be explored further, also utilizes the golden ratio, the hero image is merged as an entire page background to with marketing tiles and widgets for flight interactivity layered on top. The booking agent is to the left but still doesn’t interrupt the flow of information or interaction on screen.

The redesign of United.com for my graduate project but in the context of Ubiquitous IA, where the entire user experience is continuous and felt seamlessly across the physical and interactive spaces.