GRADUATE PROJECT

GP

Ubiquitous IA: Designing the user experience

As user interaction (human – computer) spreads outward, engaging the customer far exceeds usability within the web space. The topic of information architecture as ubiquitous service design has become relevant as the practice has shifted to the sharing of information across environments. Computing has become pervasive and the focus of UX design has journeyed into cross-mediality, where information has increased the gap between the digital and physical space and blurred the lines of products and services [1]. With the ever evolving changing climate of e-commerce, information architecture must not only be transparent but in fact ubiquitous —distributed thru various platforms but read as one cohesive narrative.

The graduate project I submitted for the degree of Master of Science in Information Architecture focuses on the redesign of the users experience on united.com. By redefining the information architecure so that it is ubiquitous in nature, the project explores the current site design and taxonamy while taking into account the company’s recent merger with Continental Airlines and each of the airlines’ former websites as they funtioned seperately.

Cross-Channel Strategy

In developing the taxonamy for the site, the language conducive to the user experience pattern needed to be presented seamlessly across all channels. With the information architecture at the foundation of the redesign, my strategy involved producing a clear, consistent interface and universal navigation without regard to device, time or location of the user while providing a single view across platforms resulting in a uniform buying experience.

For the project, the redesign of the united.com user experience included narrowing the scope of the taxonomy, the re-design of the websites home page specifications, booking engine, booking path and mobile channels. A proposed design for a member dashboard was also be included in an effort to personalize the user experience. Wireframes and screen compositions can be viewed in the image scroll to the right.

1. Resmini, Andres. “IA for Ubiquitous Ecologies.” 2009. Article, Web.

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