FRAME_1

United – UX Redesign

During my tenure at United Airlines, having worked in Marketing and the E-Commerce departments, I was privy to design discoveries and iterations for the redesign of United.com. I decided to also undertake the task of redesigning United.com for my graduate project but in the context of Ubiquitous IA, where the … Continue reading

FRAME_2

United – UX Redesign (A)

Composition A – Using the golden ratio, the screen is separated into two parts with the a Hero image up top and marketing tiles cordoned off below. The redesign of United.com for my graduate project but in the context of Ubiquitous IA, where the entire user experience is continuous and … Continue reading

FRAME_3

United – UX Redesign (B)

Composition B – Also using the golden ratio, the screen is separated into two parts with the a Hero image up top and marketing tiles cordoned off below, however the focal point of the composition is the redesigned booking agent to the left of the hero image. The redesign of … Continue reading

FRAME_4

United – UX Redesign (C)

Composition C – The final design composition chosen to be explored further, also utilizes the golden ratio, the hero image is merged as an entire page background to with marketing tiles and widgets for flight interactivity layered on top. The booking agent is to the left but still doesn’t interrupt … Continue reading

FRAME_5

United – UX Redesign (Mobile)

This post includes wireframes for both a native app and responsive mobile version for Compostion C with realized in the lower section of this comp. The existing screens for the mobile app at the time this study was done are shown top right. The redesign of United.com for my graduate … Continue reading

FRAME_6

United – UX Redesign (Member Dashboard)

The wireframes shown here introduce the concept of a member dashboard which was absent at the time this study was conducted. The member dashboard would provide logged-in users with pertinent information regarding flights, flight history, rewards points and mileage along with partner marketing and loyalty program incentives. The redesign of … Continue reading

FRAME_8

United – UX Redesign (Member Dashboard – A)

Member Dashboard A includes account information for those users who are members of United’s Loyalty program. To the left is navigation regarding real-time flight information while the main dashboard is used to display Loyalty and personal account info. The redesign of United.com for my graduate project but in the context … Continue reading

FRAME_7

United – UX Redesign (Member Dashboard – B)

Member Dashboard B includes account information for those users who are not members of United’s Loyalty program, but have booked a flight and registered on United.com. Information is very general in nature and marketing is filtered to users at this level. The redesign of United.com for my graduate project but … Continue reading

FRAME_16

United – Email Campaign

My primary function during my tenure as United was mass email deployment for a number of marketing campaigns. Working in production, I was tasked with building HTML emails and deploying them across a number of platforms. To the left is a campaign deployed to the elite Global Services members while … Continue reading

1 2 3
Page 2 From 3