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United – UX Redesign

During my tenure at United Airlines, having worked in Marketing and the E-Commerce departments, I was privy to design discoveries and iterations for the redesign of United.com. I decided to also undertake the task of redesigning United.com for my graduate project but in the context of Ubiquitous IA, where the entire user experience is continuous and felt seamlessly across the physical and interactive spaces.

This is the final design option for the project.